Many website owners use article directories as a way to advertise their site, this can be a great way to get targeted visitors or backlinks pointing back to your webpage plus gain backlinks.
Below is a typical Article directory.
Here are some great reasons you should use an article directory.
If you're looking for a free way to advertise your site then submitting articles to an article directory can be a great way to accomplish this. You will have to register with the article directory, confirm the email they send and you can start submitting. As the search engines start to pick up the links back to your site you will start to rank better in the search results. This is good for your business as you will start to get more and more traffic.
As stated above, the more links you have, the more important your site appears to google and the other search engines. It's a well known fact that a site on the first page in the search results will get much more traffic than a site on the second, third and fourth, therefore it is very important to gain backlinks for your site for free, keyword targeted traffic.
So how do you pick which article directory to submitt your articles to? The higher pagerank directories are usually the first choice as your articles will be indexed faster and easier, however, your article will not gain the pagerank of the directory, as it will not be published to the home page, but you will still gain better rankings than if you submit to a lesser pagerank site.
Another thing many people do in order to make the links in their articles more powerful, is to get backlinks to the articles you submit to the article directories. An increasing amount of people are creating 'linkwheels', which is the process of making, say, 10 articles, linking them together and each one with a link to your main site. However there is a lot of mixed views regarding whether this is classed as spamming, in the eyes of google. In my view, this will not make you rank lower, but the links will just not count so much.
For high competition keywords you may have to gain several hundred, or even thousands of links to be able to rank well in the search engines. In cases like this you may be better off hireing a freelance writer to be able to keep up the constant demand for articles. There are many freelance forums available, where you can find freelance writers to write your content for you, saving you time and money, compared to writing yourself or paying a company.
Here's an example of a Freelance writing forum.
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